Our online and print brands reach a specific demographic of extremely loyal, high spending 'pro-sumer' audiences, aggregating around 2 million passionate enthusiasts across a range of specialist markets.

We are a fast-growing group which has been increasing revenues at an average of 10% per annum since we started in 2006.

Our Strategy

Today, the Group employs over 150 staff and own some 30 enthusiast magazine brands. We have very focused investment criteria and only acquire and develop businesses with three key characteristics:

  • The business has heritage brands with a passionate, dedicated and committed audience.
  • The brands exists in a market where people make regular purchases in support of their hobby, pastime or special interest.
  • There is scope for the creation or expansion of digital media, e-commerce and events
Our Differentiated Approach

We have acquired from larger operators (quoted and private) seeking to dispose of non-core businesses or assets as well as owners of smaller businesses looking for an exit or retirement. We typically seek to acquire assets or take controlling stakes in businesses but we have also entered into highly-productive JVs, partnerships and minority investments for a strong investment case. We are very flexible in being able to acquire or partner with other owners and investors.

Once acquired, we have a highly flexible and scalable operating model that allows acquisitions, large and small, to be integrated into the wider group combined with an experienced management team with a strong track record and proven integration expertise. The Enthuse Group provides a platform which has a common cultural identity, operating processes and a shared financial infrastructure.

The key to our approach is that we also acquire existing customer relationships and brand loyalty in these niche sectors and then grow new revenue streams through digital advertising, subscriptions, e-commerce and live events. Our approach is to develop new commerce opportunities in these established and passionate communities using our trusted content and long-standing brand relationships.

Key Strengths
  • Market leading brands
  • A proven and scalable business model that can readily integrate new businesses on our common platform.
  • A highly-experienced founder and entrepreneurial management team. We have over 50 years combined experience of acquiring, operating and integrating media brands. Our people are themselves enthusiasts, like their readers.
  • Strong and diverse customer relationships. We have loyal and passionate consumers who love our brands as much as we do.
  • A digital infrastructure to develop e-commerce opportunities
Who We Are

The management team has over 50 years of experience in acquiring and operating successful media franchises. It uses its experience and relationships to identify investment opportunities.

Owen Davies
Owen Davies, CEO and Co-Founder

Owen Davies has wide-ranging M&A and corporate restructuring experience in the media sector and has worked in partnership with three investors, Endless LLP, Exponent LLP and Chrysalis VCT plc. He has extensive experience in media and was Group Finance Director of Highbury House Communications plc, Managing Director of the Daily Mail Group New Media, and Group Finance Director of Northcliffe Newspapers. He was previously employed by the FMCG groups Bass plc and Unilever plc.



Enthuse acquires 51% of AA Media and enters partnership with The AA plc


Acquisition of three magazines and websites in the US from The Enthusiast Network.


Acquisition of The North of England Woodworking & Power Tool Show and Woodworking News magazine from Nelton Group.


Acquisition of David Hall Publishing Ltd, a family owned publisher of fishing magazines.


Acquisition of a portfolio of craft magazine communities acquired from Traplet Publications Ltd


Launch of the annual Hi-Fi Show in Windsor, UK.


Exponent Private Equity sold its shareholding in the Group.


SafeShip Fulfilment Ltd established to acquire dollshouse.com, the leading dolls house e-commerce business.


Acquisition of Agency Run Ltd, an e-comnmerce warehousing and fulfilment business.


Hi-Fi Choice and Home Cinema Choice magazines and websites acquired from Future plc


Hi-Fi News, Stamp magazine and Model Collector communities acquired from Time Inc.


The group raised growth capital from Chrysalis VCT


The group is demerged from Magicalia


Acquisition of Good Woodworking from Future plc


Exponent Private Equity bought Endless out of the business and merged it with its existing Magicalia online content business


The Group is formed through a buy-out of 7 hobby magazine titles from Highbury House Communications, led by Owen Davies and Peter Harkness and funded by Endless LLP.