Our Group
Enthuse is a family controlled holding company that owns several media businesses with strong niche franchises in the UK and US. The group also invests its surplus operating capital in a diversified portfolio of assets.
Our Investment Strategy
We have a strong track record of acquiring from large groups seeking to dispose of non-core businesses or assets, as well as owners of smaller businesses looking for an exit. We typically seek to acquire assets or take controlling stakes in businesses, but we have also entered into successful JVs, partnerships and minority investments.
We have a decentralised philosophy, empowering operating leaders in each of our businesses.
Our Key Strengths
A proven and scalable business model that can readily integrate new businesses on a common platform.
An entrepreneurial team, experienced in acquiring, operating and integrating businesses.
A digital infrastructure to develop new opportunities.
Case Studies
Carve out of business from a UK plc
Enthuse acquired 51% of AA Media Ltd, a joint venture with AA plc. It owned a licence to operate under the AA brand providing ratings to accommodation providers and restaurants, publishing branded atlases, maps and travel guides and owning a retail store at the Eurotunnel terminal.
Acquisition of assets out of Chapter 11 in the US
Enthuse acquired 50.1% of a portfolio of trade home building magazine brands from F+W Media in the US through a Chapter 11 process. Following the acquisition, the company has grown organically through launching new publications and live events.
Acquisition and international bolt-on
The Group acquired a Hi-Fi magazine brand from Time Inc in the UK and another Hi-Fi portfolio from Future plc. Subsequently, the group acquired a Hi-Fi brand portfolio in the US from a company owned by GoldenTree Asset Management.
Our Operating Businesses
Artichoke Media (UK)
Owns leading business media brands in sectors such as food, education, crafts, health and franchising, using print, digital, data and live events to entertain and inspire domestic and international communities.
AVTech Media (UK)
Owns leading consumer media brands in the Hi-Fi sector across print, digital and a live event.
Shield Wall Media (US)
Owns leading business media brands in the home building sector using print, digital, data and live events to reach discrete communities.