AA Media Ltd has today launched a ‘Covid Confident’ accreditation scheme for the hospitality sector. The new scheme aims to give customers the confidence to visit hotels, B&Bs, restaurants and other leisure establishments once lockdown measure are lifted. The scheme is free to join and is the company’s initiative to help the hospitality sector re-start. The accreditation will reassure customers that an establishment has completed risk assessments, safety measures and staff training to re-open safely in line with government and industry guidelines. The new scheme is backed by 19 hospitality trade bodies and is intended to be a vital help to the sector in rebuilding its customer base.