Enthuse Group, the specialist international publishing and media group, today announces the acquisition of a 51% stake in AA Media Ltd, the operator of the AA’s Hotels, Hospitality, Publishing and Merchandising businesses.
Enthuse Group owns a diverse portfolio of magazines, events and online communities acquired through a buy-and-build strategy. The Enthuse brands today serve thirty major enthusiast communities principally in the UK and the US.
Under the terms of the agreement, Enthuse will acquire 51% of AA Media Ltd and the balance will be held by AA plc. AA Media will continue to use the AA brand as defined under a brand licensing agreement.
Enthuse Group will work with the AA to grow the business, leveraging existing partnerships. It will digitise its range of products and services and simplify processes utilising Enthuse’s shared services platform.
Announcing the acquisition, Owen Davies, CEO of Enthuse Group, said: “It has been a great year for the Group and we are pleased to announce our new joint venture with AA plc. AA Media is a fantastic business with a beloved and trusted brand. We are delighted to welcome the AA Media team to Enthuse and we look forward to accelerating the opportunities to digitize and expand the business.”
“2018 was a transitional year for the Group and today’s joint venture partnership continues the momentum. We have increased our range of titles and our geographical footprint and the new joint venture gives us a significant position in the important hospitality and travel sector.”