The AA has acquired the 51% stake of AA Media Ltd owned by Enthuse Group Ltd, giving The AA 100% ownership of the company. Jakob Pfaudler, AA CEO, commented: “The AA is delighted to bring AA Media fully back into the wider group and is looking forward to exploring the opportunities it will bring to promote The AA brand and the chance for AA Media’s offerings to play a part in our broader membership proposition.”
It is five years since Enthuse acquired its majority stake in AA Media and the founder and Chair of Enthuse, Owen Davies commented: "It has been a very successful time for AA Media and we are pleased to have contributed to its growth and strategic development, especially digitally. Both parties have benefitted from our partnership with The AA and we wish the business and all our colleagues every future success."